Simon Sproule - Vice President and Chief Marketing Officer, Aston Martin Lagonda

Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing, communications, corporate affairs, brand communications and corporate social responsibility.

Prior to Aston Martin, Simon served in executive marketing communications positions for Tesla Motors in California and between 2003 and 2014 and for Nissan Motor Company based primarily at Nissan's global HQ in Japan. Simon started his career in 1992 with Ford Motor Company, initially in the UK and then in the US. Between 2000 and 2003, and while the brands were under Ford ownership, Simon led communications in North America for Jaguar, Aston Martin and Land Rover. In 2003, Simon joined Nissan North America as Vice President for Communications and a year later moved to Japan to take up the role of Corporate Vice President for Global Communications.

Simon has been recognised numerous times by the media and industry organizations for his career achievements including being named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit and in 2013, given an ‘All Star Award’ for Public Relations by Automotive News.

Born in Hampshire, England, he holds a Bachelor of Science in Geography from the University of London.


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